Monthly Archives: April 2012

Being Productive and Shit

There’s a very real productive way to use the bullshit math approach to business that all the gurus use.

See, if you look into Brendon Burchard’s products, he takes “I can only do this little thing” and builds it up into how you can do fucking incredible shit with that one little thing.

And if you look into Frank Kern’s products, he takes “I want all this expensive shit” and breaks it down into how much all that shit costs. Then he starts dividing it up and saying “here is what you have to do to get there.”

And if you put both of these things together, you can break all the expensive shit you want into little things you can actually accomplish.

But what they don’t say out loud is that neither of these things will get shit done. They’re yardsticks. If you have this little thing, and you want to know what big thing is getting done with it, then you look at the reality of what you are doing and do the math to see where it takes you. And if you want expensive shit, then you look at where it is taking you and say “when does that get me all my expensive shit?”

But Frank and Brendon like to just make shit up. Why, imagine that you had a $297 product. You would just need to make one sale a day, and that would be a hundred thousand dollars a year. You can do that, right? Who can’t do that?

Not so fucking fast. The word “imagine” literally means “make shit up.” What you have here is a prerequisite – first, you have to make a $297 product. And then you have to sell one every single day. Neither one of those things just happens.

But you can use it as a yardstick. If you want to make a hundred thousand dollars a year, you need to sell $297 worth of products on the average day.

So how many products do you sell on the average day, and what do they cost?

Let’s say you’ve got a $7 report that people buy once a week on the average. That’s $1 a day, or $365 a year, and if you divide your desired income by that… you’ll know how many more reports just like that you will need to write.

The key to any of these things is to divide up the thing you need to happen in a way that comes down to something you need to do. And it has to be something you can control.

Let’s take the $297 product idea. Yes, you can make a $297 product. But you can’t sell a copy of it every single day without having a customer who will buy it every single day.

That’s not under your control.

There are things you can make happen, and things you have to let happen. Know the difference, and make the former happen while you let the latter.

Mutilation is the Most Sincere Form of Flattery

Marilyn Manson, Eat Me, Drink Me, 2007

Hey – there’s no rules today.
You steal instead of borrow,
You take all the shapes that I make.
You think that you think all the thoughts
That I thought you, don’t you?

“Mutilation’s the most sincere form of flattery!”
If you wanna be me, then stand in line like the rest.

Now, do you know what I mean?

The young get less bolder;
The legends get older;
But I stay the same, as long as
You have less to say.

You think that I wouldn’t say this?
You know that I play this better than you.

Fuck you, fuck you, fuck you too.
Fuck you, fuck you, fuck you too.

You really think that I wouldn’t say this?
You know that I play this better than you.

Devils without applause, I sell my shadow
To those who are standing in it.
Think I would bitch about them,
Thinking they are the shit
When they can’t even step in it.

What’s The Frequency, Kenneth?

So let’s dig into this shit and get productive, shall we?

Here’s the whole problem with this industry.

Nobody is doing any research. Well, effectively nobody.

We are still pointing to Think And Grow Rich, Scientific Advertising, and other shit from the 1920s. In fact, pretty much everything we currently know about marketing and sales was already well-established and widely known before the 1929 stock market crash and ensuing Great Depression.

All we keep doing is giving it fancy new names and turning it into catchy acronyms.

And like I said before, this isn’t bad. The information we’re repeating over and over again is still good information. In fact, most of it is time-tested and well-worn stuff that we’ve proven works like a motherfucker over and over again for the past hundred years or more.

But what we are supposed to be doing is improving the state of the art. Not just circling around it over and over.

Right now, if you go to the Warrior Forum, you will find that there are a buttload of Kindle WSOs for sale at about $10. And if you buy two of them, they will contain damn near the same fucking information. They’re basically all the same product. I’ve bought over a dozen of them. And while each and every one of them is a perfectly good product with perfectly good information that is certainly worth buying at $10, not one of them even begins to reach the standard of the Kindle appendix in Tanner Larsson’s Amazon product that I bought in 2009.

Yes, I said appendix. A single chapter Tanner added to his product as an afterthought is better than things people are selling for $10 today.

What happened? I mean, are we this stupid? Have we gotten this stagnant and this uninterested?

Nope.

Just lazy.

See, the thing is, once you buy a Kindle product for $10… you’ll continue buying Kindle products for $10. Even if they all say the same thing. Because that last one you bought? It wasn’t good enough. You can tell because you didn’t publish anything on the Kindle.

So you buy another one, hoping this one will “work” – which you actually sort of mean literally. You want it to do the work for you. Or, at the very least, make that work so brain-dead easy that it doesn’t feel like work.

But this will never happen. So all the marketing cocksuckers put you onto this little “Kindle dumbass” list that they can mail Kindle offers over and over again until you unsubscribe. Because that’s easy.

They even sit around talking about how long they should wait after selling you a product before offering you a product just like it. They know what they’re doing. They’re extracting your money $10 at a time. Not helping you. Not building your business. They just want you to buy their shit.

So WTF Dude

So this past weekend, I posted this long and outrageous profanity-laden rant about how everyone in this industry is a cocksucker and fuck you people and I quit.

That’s pretty fucking childish, really, but I mostly just said what I meant and meant what I said.

Regret it? Nope. Said it? Yep. Listen to my big black boots as I step.

But let’s be clear: I’m not mad at any particular person. Even if you’re one of the many people who said “oh fuck yeah dude I’ll promote for you” and then didn’t, I don’t have a problem with you personally. You’ve got your own shit to deal with and you make the choices that are best for your business.

What I have the problem with is that basically everyone chose not to promote, and then… on top of that… did not even have the decency to be sorry about it. Not only did all these “friends” make a promise, not keep it, and give some retarded excuse about why they weren’t going to do what they promised – they acted as though I was somehow imposing on them by expecting this.

And the reasoning was pretty clear, as I picked up all those retarded excuses. None of them wanted to promote my offer, because they could make more money promoting a different offer.

That’s pretty fucked up right there.

See, lining up people to promote my product takes time, energy, and effort. And that’s an investment. It might not be an effort my partners can take to the bank, but it’s sure as hell an effort I myself can’t take to the bank, so if it’s not going to provide any results it’s a complete fucking waste of time.

So I quit. Not the industry, but the game. I’m not lining up partners anymore, and in fact may not even accept partners that come around asking to promote my shit. Because dammit, I make some good shit, and since everyone is telling me that no reasonable affiliate wants to promote anything that doesn’t have good EPC over the first thousand sales… well, clearly, if you want to promote before I make a thousand sales you’re probably a shitty affiliate anyway.

But I’m not trash-talking anyone’s products. I’m trash-talking an industry that is incestuous and selfish to the point of absurdity, resulting in the same information being rehashed over and over so people can keep hoovering money out of the pockets of morons. It’s not bad information; it’s good information. But there’s no real effort to make anything better.

It is the cultural paradigm that is at fault in this industry. And while this is certainly the result of human action, I do not believe it is the result of human intent. I believe these people are trapped, and find themselves hopelessly at the mercy of a system which is pathologically flawed.