It is immensely satisfying to me when I say something on Facebook or Twitter about a particular subject, and a recognised expert in that field “amplifies” what I said by repeating it and mentioning my by name or link.
It is also immensely satisfying when someone I admire or respect follows me, or sends me a friend request.
Accordingly, I try to think about the other side of this. When my friends think of me as an expert or authority on a subject, and one of them says something on that subject, I consider “amplifying” it myself. Similarly, I keep an eye on the “People you might know” column in Facebook, and when someone pops up that I’ve got as a customer or have seen wandering around in the same circles I do… I send a friend request.
Whenever I go to Klout, I scan through and click the people who influence me. I make sure to distribute all my +K. Because it makes me feel good when I see someone say I influence them and give me +K in “Business,” which is them saying I influence their business decisions. That’s what I do. It’s nice knowing that it’s noticed and appreciated by an actual human being who opened his mouth and said something.
I click the “Like” button frequently. I retweet and @reply often. I +1 people’s posts on G+ whenever I go there. I leave a lot of comments. I click through a lot of links.
Because that is why I post on Facebook and Twitter and Google+ in the first place: so people will like it, and share it, and respond to it.
That is almost certainly why other people post on it, too. They want that little charge of “someone noticed!” when the notification pops up. They want a little attention. It makes them happy. And if you’re the one giving them the attention, then you start to make them happy.
“Attention is the currency of the future.” David Shapiro said that many, many years ago. It has become a mantra for me, almost on par with “Most ignorance is willful.”
Yesterday, a friend of mine posted on another friend’s Facebook wall. He said what amounted to “I don’t see any value in our friendship,” and in his explanation, I could see why.
There was no interaction. She was not liking and sharing and commenting and clicking through. Just posting her own shit, for others to like and share and comment and click.
Someone once said “It is well to remember that the entire population of the universe, with one trifling exception, is composed of others.” I think it was John Andrew Holmes, Jr. – it’s quoted in Brendon Burchard’s book, which is linked on the sidebar, I believe at the beginning of the chapter on Connection. (It might be the chapter on Caring.) Social media are supposed to be, well, social – which means maybe you stop talking about yourself once in a while, and interact with others.
In fact, maybe you should do a lot more interacting than talking about yourself.