Here’s a fun one I ran across once.
A friend of mine asked me if I had PLR to a product I could let him use as a bonus to his own new product. I dug through my PLR stuff, found something that actually didn’t suck and went well with his product, then passed it over to him in return for a copy of his new product.
Basically, we did a little “PayPal dance” where he gave me the $27 price of his product, I sent him the bonus product, and then I used the money he sent me to buy a copy of his product. He thought it was silly, but just shrugged and went along with it.
I was less than impressed with his new product, so I emailed him a couple hours later to let him know I didn’t think it was particularly good.
“I know!” he said. “That PLR thing you sent me was much better. So I’m making that the main product and using my own as the bonus, so I can sell it for a higher price. Here, look at my sales page.”
I looked at the sales page and found that he’d taken the sales page included with the PLR product, raised the price to $47, and wired it up to his existing buy button.
Which is all well and good, you know, except that he was selling personal rights to this PLR product for $47 when anyone could buy the full PLR to it for $1.50 on Tradebit. Which I told him.
“Nah, my list doesn’t know about Tradebit,” he said. “They’re stupid.”
Now, in general, I believe in capitalism. If you buy something for $1.50 and you can sell it for $47, I say more power to you. You can’t knock a man’s hustle.
After all, I myself have hundreds of gigabytes of PLR material and even released a product called Instant Product Copycat about how to legally and ethically “copycat” other people’s products – not ripping them off, but using those products as a guide to follow when creating your own product.
If you get very deeply involved with the music industry, you’ll find that this is also how hit songs are constructed… by reverse-engineering someone else’s hit song.
And you thought it was a lack of imagination that made everything on the radio sound the same. Nope! It’s deliberate. Whenever someone makes a runaway hit, the industry pounces on that song and tears it apart to make hundreds more just like it.
But what’s happening more and more often these days is people aren’t even trying to put their own artistic spin on anything. They just steal the table of contents, rename all the chapters, and type up the same basic information in their own words. Which is perfectly fine, if you’re producing a research paper as homework for your internet marketing class, but that’s not something you should be selling.
And if that’s your entire fucking business model, because people are stupid, you’re a shithead.