So Here’s Some Productive Shit

I’ve been talking about this a little lately, so I thought I’d drag it over to the blog.

The basic philosophy I’m working on right now goes like this:

– Product line

– Community site

– Flagship product

– Live event

If that sounds familiar, it’s because this is more or less the exact same progression Brendon Burchard lays out in The Millionaire Messenger.

What it’s missing is the fifth step of a coaching program, because I don’t want to do a traditional coaching program – and I don’t want to tell you what I am doing, either. There are too many buttfucking sons of whores out there who will rush out a shitty version of it, teaching the market that this entire class of products sucks before I have the chance to do it right.

See, that’s another thing about doing anything new and different. You only get a couple chances to do it. Especially when it’s radical and strange and there’s nothing else like it out there. People are, after all, resistant to change and unforgiving of new ideas.

Once upon a time, we had this wonderful technology come out where machines could talk to you. And the first thing we did with it was make funky fake swear words come out of a Q*Bert machine. But then, we made the Black Knight pinball machine threaten and taunt you as you played. And then we brought it out into the adult world by putting it in the Aries K Car.

So assuming you remember the Aries K Car, what is the one thing you most remember about it?

“A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar…”

If you are lucky enough not to remember this, let me help you imagine it: this is the same saccharine-sweet female voice that says “your call is important to us” while you are on hold listening to a fucking forty-minute flute solo.

Actually, if you don’t remember the Aries K Car, you probably don’t know what saccharine is either.

Basically, the car would tell you if the door was not securely closed, which of course is all well and good because who wants to drive down the street with their doors open?

And the way the car could tell if the door was not securely closed was that a little switch was closed. As in, conducting electricity. Because when you closed the door, it pushed on a little spring that opened up the switch.

Usually.

That switch didn’t open up very far, you see. So the difference between “shut” and “ajar” was about 1/32 of an inch. If it rained, a drop of water could get into the switch and prevent it from ever opening. If it was hot and dry, the seal around the door could shrink, and then the door would never open the switch. And over time, the hinges on the door would loosen up enough that… you guessed it.

“A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar. A door is ajar…”

For-fucking-ever.

So now, we can’t have talking cars. We couldn’t use voice in a car again until GPS systems came out, because it’s not a talking car, it’s just some shit that’s talking IN your car. The same thing happens over and over again in every industry.

Which is why most of my products to date aren’t revolutionary, just evolutionary. The revolutionary shit is in the batting box waiting for people to say “wait, this stuff is fucking badass.” Because if people can’t appreciate what I’m doing now, they will NEVER grok what I’m doing next.

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