It’s now been about a month and a half since I dropped off the radar.
There’s an old saying that if you want people to appreciate what you do, first you need to stop doing it.
For the past year, I’ve been broadcasting live as much as twenty hours a week. I’ve responded rapidly to Skype requests and participated heavily in both masterminds and forums. I’ve released several products which got great reviews, but which people didn’t really buy as much as I’d have liked.
Nobody seems to appreciate the amount of work that goes into these things.
An hour of live broadcasting requires between three and five hours of preparation. I dropped down to four hours a week for this exact reason: I simply didn’t have time to work the equivalent of two full-time jobs for the sake of a free broadcast. Even then, my broadcasts on TalkMarketingNow were basically a part-time job for which I never got paid.
Don’t get me wrong.
I love TMN, I love George, and I love my audience.
But the simple fact is, I need to get paid.
If I don’t get paid, I don’t eat.
And the reason I don’t get paid is, basically, I give away too much free shit.
I can’t count the number of nights people told me “this show could have been a product.” Granted, they’re full of shit, because I’ve turned the shows into products before and nobody bought them. Of course, if I turned products into shows, people showed up. If I gave products away, people took them. And those products would show up on pirate sites within the hour.
Because, you know, people do that shit.
And don’t get me wrong, I’m not bitching that pirate sites exist, or that people are always stealing shit. That’s life. You can’t stop this sort of thing from happening, and no matter how much you shake your fist and scream about it being wrong, a larger and larger proportion of pirates just look at you and scratch their heads… because they don’t see what’s wrong about it.
If I buy a real book, I can give it to my friend when I’m done with it, right? Well, I’m done with this, so I can give it to my friend. I mean, why else would I have paid five times as much as a real book? I can buy, say, Drew Eric Whitman’s Ca$hvertising for under ten bucks. You charged me $47 for your ebook.
Are you telling me your stupid ebook is five times better than one of the top 20 advertising books on Amazon?
Of course not. If it was, you’d write a real book. And it would probably cost less than $10.
Let me be blunt.
Selling bits is stupid.
It is extremely fucking trivial to get your shit off the damn computer and into the real world.
The technology is not the problem. It is not – and honestly never has been – about how to get your ideas from your business into the hands of a customer. There are service bureaus doing this stuff all day long, and doing it shit-cheap.
This ebook stuff is bullshit.